Your Bird's Eye View of Your Client Base


Jason checks out Phoenix at 1200ft and discusses how having a Bird's Eye View of your clients can bring a whole new perspective to your sales funnel.




Hi, everyone. It’s Jason Bavington here with Midnight Illusions, and we are in Phoenix, Arizona. It’s about 8:30 or 9 am, and it’s a gorgeous sun out there today. It’s going to be 30 degrees Celsius here, which is a big change from back home where they’re going to have 30 centimetres of snow today. So, I’d much rather be here than there.

We’re here to enjoy a conference but also to take in the sights of Phoenix, Arizona. I don’t get a chance to hike often up mountains but me and my buddy Greg are just taking some R&R before we take care of some business in the city today.

I love hiking. I love hiking because you get the fresh air, it’s a chance to reflect and think about stuff, and just enjoy the company of your friends. Or, just enjoy the company of yourself. Take some time to gather your thoughts and enjoy the sights.

So, here we are. We’re on Squaw Peak, which is 1,200 feet from the base to the top. The top is another 7 minutes up, and we’re at about 2,400 feet above sea level. And you have this gorgeous view of the city down below.

And there’s a lot of people down there, and there’s a lot of business down there. One of the hardest things I find is keeping track of these clients and where they are, and going to visit them and how close by they are. From visiting one client to wanting to go check on another client. So, that’s one of the reasons at Midnight Illusions we created the miClient system.

The miClient system allows you to take all of your client data and all of their location information, key contact info, the products and services they purchased from you, and visualize that on a map. So, using your phone or your tablet device, you can see all of your clients on basically Google Maps or an Apple map.

Visually, you can see how far away they are from you, your current location, if you’re traveling – say if we’re in Toronto and we want to travel to Phoenix, if we have clients in Phoenix, we can browse the Phoenix area and see our clients down there, and tap and make some plans to go visit them.

We can see: what are the products they purchased from us, which services they purchased from us, we can do one tap to call them, and one tap to email them. We can find out who the key people are there. And clients love it when you drop in and say hi. We live such a remote digital lifestyle these days, through email and texting and all of that kind of stuff. But when you drop in spontaneously on a client, often it works out really, really well. And they really, really appreciate that human contact.

And through this system by being able to visually see all of our clients on a map, and being able to filter that information for clients that have already converted, clients that are leads, it really fleshes out that data. We can really plan our strategy to chat with our clients more, check in with them more often, close that conversion, and tighten up that sales funnel. So, it works really, really well.

And if you want to find out more about the miClient system, just click on the link below, and you can check it out. And if you have any questions, you can always email us. And leave comments below for what you think about bringing data to the forefront and being able to make your job easier as a salesperson or as a marketing person because we’re all looking for tools to help us do our jobs better and make our businesses more successful.

So, I’m Jason Bavington, again with Midnight Illusions, hiking Squaw Peak in Phoenix, Arizona. I apologize for the sunglasses, but it is just brutally sunny up here. Take it easy, everyone. We’ll see you on the next hike or on the next blog. We’ll talk with you soon.


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